Are you ready to build an OBM business?
Have you been searching far and wide for advice?
What does an Online Business Manager actually do?
Is it worth looking into?
Do I need a certifcation?
Do you feel like you already are an OBM, but not positioning yourself to profit like one?
How do I know if I'm already an Online Business Manager?
How will my life change if I make the leap?
Can I actually make a career out of online business management?
The OBM Academy is the only course program you need to start and scale your OBM Business…
This course was built by an in-demand, active, and spicy Online Business Manager.
This course doesn't require an application, anyone can enter the doors!
This course is updated annually and offers live mentor support with #TeamSpicy, Kirsten's carefully curated team of OBM Academy alumni that have positioned themselves as some of the best OBMs on the market!
The Founder and Head Strategist behind Roldan&Co. Marketing. I started as a Social Media Manager! Side-hustlin' to my demanding 7-5 job in healthcare was cool, until I realized I could make a career online.
Through scaling my own business I learned how to manage others--and next thing I knew I became an in-demand OBM to premium Business Coaches and Industry Leaders.
Within 6 months of business, I built a team that managed 6-figure launches, facilitated recorded-breaking cash months, and built 200k+ in passive income funnels for my clients.
I built a 6-figure OBM biz in 6 months and became a multiple-6 figure business owner with 1 year of starting my OBM Biz.
Month 1: The Pivot→ I Pivoted from Social Media Management to OBM work and signed 3 ideal clients within the month.
Month 2: The Team→ I began building my team to serve my dream clients with me.
Month 3: The Agency→ I increased my prices, and welcomed in new clients with a forward-facing agency!
Month 4: The Mentorship→ I introduced mentorship into my product suite to help fellow OBMs navigate their pivot!
Month 5: The Positioning→ I continued to position my agency as the premium agency in my corner of the internet and secured long-term [6+ month contracts].
Month 6→ The Unique Offers→ I introduced unique offers like VIP Days into my agency’s suite to promote growth while serving my retainer clients, I hit 6-figures in revenue and was helping other Service Providers gain their confidence and build authority!
My career in Online Business Management even helped me to launch other entrepreneurial ventures--While I manage my agency, I mentors fellow service providers to learn how to build a business online.
I believe the key to running a successful business (or 3) is to set it up to run even while you're not there. I am passionate about showing OBMs their earning potential outside of retainer clients and classic VA marketing strategies.
Here is the first one:
The traditional VA marketing strategies aren't as profitable as many online OBM Mentors make us think.
We have a different business model with unique marketing strategies and skill-set requirements that I've mastered and continue to master through my active online business management experience.
Let's talk about your potential.
A career in online business management opens a unique set of doors to you. Aside from increasing your pay rate, I'm talking the potential of making money even when you're away from your computer.
Don't take it from me...
The proof is in my Students.
How did I scale an OBM business into a multiple 6-figure agency without a certification?
I focused on marketing and positioning myself as an authority in front of dream clients. I taught myself all the platforms that were relevant to my clients and became the best at them. I created a client experience that was unmatched and focused on retention. More than anything, I showed up consistently and wasn't scared to do things my way.
Paper won't teach you what experience does. Period.
Confidence-Building
I want you to be the most confident OBM on the block. No matter how new you feel or how fast you pivot. You are the only one in the room, and I want your dream clients to know it.
Experience-Based Instruction
This Academy is driven by current industry standards and experience-based instruction. #TeamSpicy are active Online Business Managers or Agency Owners, and we are committed to staying up to date.
Unique Marketing Strategies
It's not just about building your skills as an OBM. In fact, I bet you already have all the skills you need. Marketing and positioning training is what is missing on the market [well, not in this corner of the internet.] You will learn how to position yourself as an expert in your niche.
It's time for the details.
12 OBM niche-centered modules.
Starting your business to Marketing to Building a Team. You can google how to learn a skill. You can't google OBM Marketing and Business-Building Strategies.
Live Mentorship Support.
3 months of free mentorship upon purchase with an opportunity to continue learning & growing through the Spicy Pro Lounge Membership!
Alumni Opportunities.
OBM Academy alumni have paid opportunities through an affiliate program, a matchmaking service and membership contributions.
I'm not just an OBM...I'm a great OBM.
I want you to know, you're learning from a reputable Online Business Manager that has a huge client retention rate.
Madison Tinder
"I had the easiest launch of my life and hit my highest cash month in the first month of working together. Best investment I made in my business."
Abigail Holland
"Kirsten is like my business other-half: she provides the more masculine framework (email marketing, sales funnels, branding and strategizing). It's amazing, it's effective...I was able to do LESS work than ever and had the easiest launch of my life."
Simone McNish
"I won't work with another team, definitely the best in the biz...I sold 100+ spots on my workshop off the sales page Kirsten created for me."
You purchase the course and get immediate access to the first module! The modules will be dripped weekly.
Then, you will receive an invite to the live group support for the first 3 months as you work through the course!
After 90 days, you'll be invited to the Spicy Pro Longe, my low-cost membership for service providers to continue to grow their skills, network, and receive paid opportunities.
21 OBM Academy Graduates and counting.
100% of students left the Academy with at least 1 new, dream client.
Corporate Dropouts.
Mompreneurs.
Business Coaches turned DFY Providers.
DFY Providers turned Coaches.
Tech VAs.
Dubsado Queens.
Germany.
Canada.
South Africa.
United States.
Britain.
Ireland.
Named after my last name and my mother’s family name. The Roldan-Rios Scholarship is awarded 2xs per year to a single mother of color that wants to start an online business management career. Dedicated to my single, Latina mother who always taught me to never eat before I have first served others. If you are a single mother of color interested in joining the Academy you can apply here:
APPLY HERESigns you were built to be an OBM:
You loved being the integrator at every job you had!
The idea of having or managing a team excites you!
You yearn to be the “sigh of relief” in peoples’ lives!
Signs you’re ready to pivot:
You are exhausted by the idea of continuing in your current role…
You feel limited, or like you’re always trying to “prove your worth.”
You are ready for a change not just in income-but in lifestyle.
What’s holding you back?
You just don’t know if you should go the certification route or not!
You have concerns over how you would transition or offload your current client load to welcome in a fresh roster of dream ones!
You are scared that you’ll make the jump and it won’t be a profitable one.
I, and 19 out of 21 of my OBM Academy grads have NOT gone the certification route and have signed dream OBM clients.
There will be a period of transition, but with growth and leadership comes respect. You don’t know if you’ll have to offload them or not--in fact, I have multiple OBM Academy grads that have retained and increased the packages of their clients as they transitioned!
I encourage you and all of my students to view your business in layers of investments. There are monetary, time, and energetic investments. You’re scouring the internet for answers and picking your friends’ brains and joining all the free workshops are not honoring your energetic and time investment!
You’re still reading, which means...you want more wins: I got you. 👇🏽
12 Core Modules
These are subject to change based on annual updates
Module 1: OBM Business Essentials
Module 2: Social Media Marketing for OBMs
Module 3: Attraction Marketing for OBMs
Module 4: Email Marketing for OBMs
Module 5: Client Management & Work
Module 6: Email Marketing for Clients
Module 7: Launching
Module 8: Systems
Module 9: Scaling
Module 10: Niche Opportunities
Module 11: Launch Management for Clients
Module 12: Outsourcing/Team-Building
A course portal filled with resources!
As you follow along inside the course, you will have live mentorship support to ask questions, receive feedback, and be a member of a community!
Templates & Docs
I strive to make the OBM drool over my detailed docs and templates I provide within the Academy!
A Group Slack Channel
-Accountability: set your commitments and be held accountable
-For Review: submit content, client work, feedback requests for review.
-Call Questions: don't worry if you can't make a call--your questions can always be answered.
-Spicy Wins: share your wins with us so we can cheer each other on
-The OBM Academy: any course-related questions inside!
-Spicy Pro: any coaching support you need!
Office Hours
Exclusive Office Hours
1 Open Hour for any and all questions
1 Guide Hour based on a specific theme
Monthly Accountability Setting
